Shutterfly Pops The Cork On New Photo Sharing Service Called “Collections”: Shutterfly Collections was announced today, a new online service that lets customers create their own Web address for picture sharing. Increasingly customers have expressed an interest with sharing their photos with families, social groups and organizations.
“Our customers tell us that sharing photos has become as much a part of their regular communication with family and friends as phone calls and emails. We listened to their requests for a more dynamic way to communicate using their pictures combining conversation and photo sharing in one easy-to-find place,” said Jeffrey Housenbold, CEO of Shutterfly.
[via photomarketing]
Now, in addition to sharing a single album at a time, Shutterfly members can create up to two free Collections, each with a personal address (e.g. TheMartinFamily.shutterfly.com, BabyAva.shutterfly.com or AmyandDanielsWedding.shutterfly.com), where they can store and share an unlimited number of photo albums. Invited guests will receive an email invitation to view shared pictures and to access previous album postings. To ensure the privacy of Collections, users have the option of setting password protection for each personalized URL, according to the company.
Collection “owners” can give invited guests permission to share their own photos and add comments to the Collection. Invited guests have the ability to order prints and view slideshows from any of the photo albums shared in the Collection. Additionally, Collection owners can subscribe to an optional, daily email notifying them of new contributions.
In the coming months, the company will add a Group Address Book feature enabling Shutterfly members to create buddy lists and expedite picture sharing.
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