Rollei Announces Introduction Of New High Performance 50mm Lens: Rollei today announced a new Schneider-Kreuznach high speed, AF lens for the Rollei 6008 line of professional cameras. The AF Super-Angulon HFT PQS interchangeable auto focus lens features a high speed f/2.8 lens for a much brighter viewfinder image and a 50 mm wide-angle focal length. Rollei officlals indicated the new high performance lens will be available strting this week in the U.S. for $4,499.
Rollei 6008 - Highly reliable
The Rollei 6000 family offers a wide choice of interchangeable lenses that have a wide maximum aperture and between-the-lens shutters that are fully synchronized over their entire speed range. They feature crisp sharpness, high color fidelity and exceptional reliability. The lens are driven by Rollei’s Direct-Drive technology for maximum performance. With this system, two linear motors drive the diaphragm and shutter blades, and the camera’s microcomputer controls them with the utmost precision in one-third increments.
Rollei 50mm lens - For professionals
A gold-plated 10-pin contact strip transfers the control pulses from camera body to lens, without friction or wear and with lighting speed. The new lens is targeted to studio and on-location professionals, from portrait, fashion and landscape photographers, to photojournalists, and corporate/ government photographers involved in “workflow” photography. The Schneider-Kreuznach lens is part of Rollei’s integration strategy for its product family. This means that photographers can benefit from new developments without having to outsource for lenses and accessories. This integration not only saves photographers valuable time in selecting and ordering products, but it also prevents product obsolescence.
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