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Ricoh Announces GR Digital Creative Set

February 23, 2006

RICOH EUROPE B.V. announced the launch of the “GR DIGITAL Creative Set”, including the GR DIGITAL, with its completely unprecedented depictive performance, combined with an exciting package of accessories (consisting of wide conversion lens GW-1, external viewfinder GV-1, hood and adapter GH-1, camera case and neck strap) designed to maximise the camera’s already superb performance. The GR DIGITAL, with its user-pleasing superior image quality, proudly continues in the path fi rst set by the popular, award-winning GR Series of 35 mm compact film cameras, offering in a digital format a wide range of features and depictive performance that will satisfy professional photographers.

All of these features are packed into its compact 25-mm thin body featuring a new GR Engine plus GR Lens. Its newly developed high resolution, high image quality GR Lens expresses natural tones and gradations, taking maximum advantage of the potential of its CCD with 8,130,000 effective pixels.

On top of this, the image processing system of its GR Engine lowers noise even further. This enables more natural photo composition in every photography situation, thereby meeting the development goals of extremely natural colour reproduction and outstanding resolution.

In addition to its high performance that completely meets professional needs, the GR DIGITAL incorporates a wide range of features that make it a camera to be kept always close at hand.

Now, the camera has been coupled with an exciting package of accessories consisting of the wide conversion lens GW-1, external viewfinder GV-1, lens hood and adapter GH-1, neck strap and camera case. Developed exclusively for the GR DIGITAL, the wide conversion lens enables ultra wide-angle 21mm photography while preserving its superior optical characteristics. The hood associated with the wide conversion lens prevents the intrusion of unwanted light during photography with the wide-angle lens. And the externally attached optical viewfinder allows users to capture images just at the right instant.

Now Ricoh offers an attractive combination: the GR DIGITAL, with its incomparable high performance and functionality, plus and a set of accessories designed to further enhance the camera’s appeal maximize the appeal of the camera. It’s a combination that broadens the potential of the world of images. The GR DIGITAL Creative Set - maximizing user creativity.

GR DIGITAL Creative Set Package Contents: GR DIGITAL Rechargeable Battery (DB-60) Battery Charger (BJ-6) Wide Conversion Lens (GW-1) External View Finder (GV-1) Hood & Hood Adapter (GH-1) Camera Case (GC-1) Neck Strap (GS-1)

Available: March 2006

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