If RED president Jim Jannard has his way DSLR users will by the end of 2009 have a new camera choice called DSMC (Digital Still & Motion Camera). As you might expect shock waves are rippling through the photographic industry with news/rumors/best guesses that high end video capability will be added to a new digital camera in development by RED, a company that produces pro camcorders.
Jannard, in a RED blog post on 9/8/08 titled “DSLR-killer” wrote “We believe, and are developing for late 2009, a replacement for DSLRs. Currently we call is a DSMC (Digital Still & Motion Camera). ” He mentions Nikon and Canon releasing cameras featuring high-def video and claims “RED has a more advanced view of the future.” In response to eager fanboy questions, Jannard replies that “I won’t comment on any specific until the 1st of the year.”
