June 14th was declared “Neuter Your Bunny Day” by Panasonic as a deliberate move to get in the face of Energizer. Panasonic has users of high drain devices like digital cameras as a marketing target for the new Oxyride Extreme Power batteries.
“Meanwhile, the folks at Energizer are miffed that Panasonic ads, claiming that Oxyride “beats the bunny” in comparison tests with leading alkaline batteries in digital cameras, left out Oxyride’s performance against Energizer’s e2 lithium batteries.”
Looks like it’s going to be an interesting competition in the battery industry. It’s about time! Digital camera owners stand to be the winners no matter what the outcome.
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