Kodak Begins Ad Campaign To Bolster Its Digital Image: According to USA Today writer Theresa Howard Kodak has been restructuring for a digital future for several years. Its EashShare digital camera is the top-selling digital camera in the USA. This month Kodak begins a blitz of new ads and products designed to reinforce to consumers that Kodak is a world-class digital-imaging company.
[via USA Today] The ads — with the theme “Keep it forever. Keep it Kodak” — combine traditional Kodak imagery with a push for new digital products, including the V550 zoom camera that shoots stills or 80 minutes of video, a credit-card-size portable photo album called the Picture Viewer and the EasyShare-One, which adds Wi-Fi capability to the popular camera. Users can shoot, store, e-mail and print wirelessly. Beyond consumer gear, some ads also will highlight Kodak’s professional products.
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