Professional Photographer Magazine (ppmag.com) has an in-depth review and comparison of popular white balance filters. PPMag authors note that if the available number of white balance products is any indication of photographers’ interest in creating a neutral color balance then the interest level must be pretty high.

White balance is not as much an issue when shooting RAW (because of post production flexibility with RAW), however, when photographing with JPEG white balance becomes MUCH more critical.

Most people have no idea that if they took just a few moments adjusting their digital the resulting pictures would be a lot better. Ken Rockwell takes us on a tour of what and how he adjusts his digital camera to get the highest quality images. Ken writes, “I get the shots I do by setting my camera to give me the images I want. Every camera has these adjustments, although the cheapest may hide them.

The two most important technical things about your camera are your settings of exposure and color. Sharpness and noise aren’t important.”