The increased popularity of video sharing Web sites such as YouTube offers a great opportunity for innovation, said John Homlish, Executive Vice President of Sales and Marketing, Casio, Inc. We recognized that there was a demand for an easier way to upload high-quality video and are thrilled to be the first digital camera company to be able to offer a solution for consumers.
Casio’s YouTube Capture mode records in next-generation MPEG-4 H.264 high quality video format; this provides an ideal compression ratio that allows users to record longer without having to sacrifice the quality of their movies. This mode also provides sharp resolution (640 x 480) and a frame rate of up to 30 frames per second. Casio is providing consumers with a groundbreaking tool to get videos recorded and uploaded directly to YouTube in as few as two steps! Casio has also included an exclusive software application that makes it seamless to upload movies to YouTube. This technology will also allow users to upload multiple videos at once, making it easier than ever before to share original content online.
We are constantly looking for ways to make it simpler for our community to create and share videos, said Hunter Walk, YouTube product management. The YouTube Capture mode featured on these Casio EXILIM cameras is remarkably innovative and easy to use, and will further expand and diversify the incredible range of originally-created content for which YouTube is known.
The stylish 8.1 megapixel EXILIM Card EX-S880 is the latest addition to the popular EXILIM Card series, known for its sophisticated design in a thin card size. The sophisticated 7.2 megapixel EXILIM Zoom EX-Z77 joins Casio’s successful EXILIM Zoom series, whose excellent balance of superior functionality and stylish, compact look characterize the EXILIM brand. Both models add enhanced movie functionality and are the first within the line to feature YouTube Capture mode.
The new cameras also feature a blur reduction function that uses motion analysis technology, an auto-tracking AF system, and face detection technology. The combination of face detection technology and the auto-tracking AF system ensures that, once the focus locks on to a person’s face, it will stay sharp and maintain the right exposure, even if the person moves. Casio has made it much easier to capture beautiful portraits.
Exclusive to the Casio EXILIM line of digital cameras in the U.S., and featured in the EX-S880 and the EX-Z77 is the eBay® Best Shot Mode. eBay Best Shot takes photos at a size that is image optimized for display on eBay, allowing picture takers to more quickly and easily create photos for selling items on eBay. For ease of use, eBay photos are stored in a special eBay directory.
The EX-S880 is available in red and black with an MSRP of $299.99. The EX-Z77 is available in black, blue, pink and silver with an MSRP of $229.99. Both cameras will be available at retail in August.
Casio will have the marketing exclusivity for the YouTube feature during the Holiday ‘07 season. All cameras that feature YouTube Capture mode will feature a custom YouTube sticker logo, licensed by YouTube. YouTube Capture mode will be included in Casio’s 2007 Holiday line-up of EXILIM digital cameras. The cameras with YouTube Capture mode and the upload functionality software will be available in a bundle package to be sold during the holiday season, allowing users to receive all the hardware and software necessary for upload for one price.
Other Features of the EXILIM Card EX-S880
* 8.1 million effective pixels, 3X optical zoom
* Wide viewing angle, 2.8-inch Bright wide screen LCD display (maximum brightness of 1000 cd/m2 at the center of the screen)
* Maximum 4 shot/second*2 high-speed continuous shutter (only at 2.0 megapixel image size)
* Data Storage function enables users to carry data transferred to the camera from a computer
* Choice of two body colors: black and red
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