Americans Love Digital Convenience But Lack More Complex Digital Skills: According to consumer survey conducted by Imation Corp Americans love digital camera technology and yet many Americans have not mastered more complex digital application skills. In other words they love taking pictures but they’re not quite sure what to do with them.
“Americans wish they could do more and be more creative with the images,” said Carla Pihowich, marketing operations manager, consumer and office products, Imation.
[via PR Newswire] Beyond Basics
The survey found that Americans are moving beyond basic digital photo and video tasks and are beginning to embrace more complex and creative applications.
– The percentage of respondents who find creating digital photo albums, movies, slide shows or scrapbooks to be easy is 62 percent. – And nearly half of Americans (47 percent), find it easy to edit digital photos and videos.
Yet, even though approximately half of American adults find these creative tasks easy to do, less than one-third of Americans are actually doing them.
Case in point: Women are more likely than men (77 percent and 67 percent, respectively) to take photos of family and friends, but men are more likely to preserve those memories.
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